Vianita, Fachrina, et al. “PENGARUH WOM (WORD OF MOUTH), GAYA HIDUP, KELENGKAPAN PRODUK DAN KUALITAS PELAYANAN TERHADAP INTENTION TO BUY KONSUMEN PADA YELLOWMART HOUSEWARES SAMARINDA”. OBOR: Oikonomia Borneo, vol. 5, no. 1, June 2023, pp. 14-30, doi:10.24903/obor.v5i1.2203.