VIANITA, Fachrina; REONALD, Novel; ZULKIFLI. PENGARUH WOM (WORD OF MOUTH), GAYA HIDUP, KELENGKAPAN PRODUK DAN KUALITAS PELAYANAN TERHADAP INTENTION TO BUY KONSUMEN PADA YELLOWMART HOUSEWARES SAMARINDA. OBOR: Oikonomia Borneo, [S. l.], v. 5, n. 1, p. 14–30, 2023. Disponível em: https://journal.uwgm.ac.id/oikonomia/article/view/2203. Acesso em: 24 jun. 2024.