ERNI SETIAWATI; MARDIONO; IRWANSYAH. PENGARUH CUSTOMER RATING, CUSTOMER REVIEWS, PRUDUCT QUALITY, DAN LIVE STREAMING, TERHADAP PURCHASE DECISION DI TIKTOK SHOP. OBOR: Oikonomia Borneo, [S. l.], v. 7, n. 1, p. 56–75, 2025. DOI: 10.24903/obor.v7i1.3435. Disponível em: https://journal.uwgm.ac.id/oikonomia/article/view/3435. Acesso em: 11 feb. 2026.