Pengaruh Promosi, Kualitas Pelayanan dan Kualitas Produk Terhadap Kepercayaan Pelanggan PT. SCCI Samarinda

  • jejen agus prayitno
  • Novel Reonald Universitas Widya Gama Mahakam Samarinda
  • Zulkifli Universitas Widya Gama Mahakam Samarinda

Abstract

in PT. SCCI Samarinda, With Supervisor I Dr. Novel Reonald, S.Pt., MM And Supervisor II, Mr. Zulkifli, SE., M.Sc.

The purpose of this study was to determine the effect and relationship of promotion, service quality and product quality on customer trust in PT. SCCI Samarinda.

This research method is quantitative descriptive with multiple linear regression analysis tools and uses statistical analysis with the help of statistical computer program SPSS version 22.0 to determine the effect and relationship of each variable.

From the results of the analysis, it is known that promotion, service quality and product quality have a level of determination or effective contribution to customer confidence of 63.7%. Statistical test results are known that simultaneously promotion, service quality and product quality have a positive and significant effect on customer trust PT. SCCI Samarinda.

Keywords - promotion, service quality, product quality, customer trust

Author Biography

jejen agus prayitno
Manajemen Pemasaran

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Published
2021-07-24
How to Cite
prayitno, jejen agus, Reonald, N., & Zulkifli. (2021). Pengaruh Promosi, Kualitas Pelayanan dan Kualitas Produk Terhadap Kepercayaan Pelanggan PT. SCCI Samarinda. OBOR: Oikonomia Borneo, 1(1), 178-189. https://doi.org/10.24903/obor.v1i1.551
Section
Articles