Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Pada Marketplace Bukalapak

  • Nur Zaida Anis Farchana Universitas Widya Gama Mahakam
  • Novel Reonald Universitas Widya Gama Mahakam
  • Mardiono Universitas Widya Gama Mahakam

Abstract

This study aims to determine the effect of Product, Price, Promotion, Place, People, Process, and Physical Evidence on Purchasing Decisions in the Bukalapak Marketplace. The results of this study indicate Product (X1), Price (X2), Promotion (X3), Place (X4), People (X5), Process (X6), and Physical Evidence (X7) variables have a positive effect on Purchasing Decisions (Y), but only the Promotion and Process variables have significant results. The close relationship between Product, Price, Promotion, Place, People, Process, and Physical Evidence on Purchasing Decisions in the Bukalapak Marketplace is 0.758. This is able to explain that there is a strong relationship between Product, Price, Promotion, Place, People, Process, and Physical Evidence of Purchasing Decisions in the Bukalapak.
Published
2021-07-23
How to Cite
Farchana, N. Z. A., Reonald, N., & Mardiono. (2021). Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Pada Marketplace Bukalapak. OBOR: Oikonomia Borneo, 1(1), 114-117. https://doi.org/10.24903/obor.v1i1.531
Section
Articles