Proses Pemberdayaan Masyarakat Dalam Pengelolaan Bank Sampah Gusling (Guntur Sadar Lingkungan) di Kelurahan Guntur oleh CSR Allianz
The purpose of this research is to describe the empowerment process carried out by CSR
Allianz in the management of the GUSLING (Guntur Sadar Lingkungan) waste bank located in
Guntur sub-district, South Jakarta to prepare the waste bank management program to be sustainable
and sustainable. Data collection was carried out through interview, documentation and observation
techniques. The data is processed and analyzed through three data encryption steps: open coding,
axial coding and selective coding. Data were analyzed with a formula using the theory of Lippit,
Watson, and Westley (Adi, 2008), namely 7 processes of empowerment stages, but focus on the
stages of Generalization and Stabilization of Change.
From the results of the researcher's analysis it was found that at the stage of generalization
and stabilization of changes in the empowerment process in the management of the Gusling waste
bank program in Guntur Village, it can be described through: System Support, Program Affordability,
Strategy / Development Plan. With regard to System Support, it can be seen that the Gusling
management structure has received a decree from the Kelurahan, which indicates that the System
from the Government is committed to supporting the legitimacy of Gusling's waste bank. Apart from
that, from the program's affordability, in this case the Gusling waste bank can already be accessed by
parties outside of the Guntur village community, both from corporate institutions and other
institutions. Strategy / Development Plan, the management has prepared a plan to conduct
socialization and cooperation with the Gusling waste bank to several agencies and plans to regenerate
the waste bank management.
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